Leanr Ads Ltd — Legitimate Interests
Leanr Ads Ltd participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Leanr Ads Ltd's identification number within the Framework is 1531.
This page explains the legitimate interests Leanr may rely on for the purposes declared in its TCF vendor registration. Processing remains subject to applicable law, the TCF signals supplied to Leanr, publisher restrictions, and a user's right to object.
Purposes for which Leanr may rely on legitimate interests
| TCF purpose | Leanr's legitimate interest | Typical processing | Maximum declared retention |
|---|---|---|---|
| Purpose 2 Use limited data to select advertising |
Delivering relevant and technically appropriate advertising using limited, non-profile-based information where the TCF signal and publisher configuration permit Leanr to rely on legitimate interests. | Placement, creative and campaign information; ad size; time; device or browser class; publisher-supplied context; and non-precise location where available and lawful. | 30 days |
| Purpose 7 Measure advertising performance |
Measuring whether advertising was delivered and interacted with so customers can understand campaign and creative performance, detect delivery problems and optimise advertising at an aggregate level. | Impression, click and interaction events; campaign, creative, placement and line-item references; reduced technical metadata; aggregate performance statistics. | 60 days |
| Purpose 9 Understand audiences through statistics or combinations of data from different sources |
Producing aggregated statistics that help Leanr and its customers understand advertising performance across broad contexts without creating a persistent Leanr user profile. | Aggregated event data grouped by contextual dimensions such as device class, placement, time and non-precise location where permitted. | 60 days |
| Purpose 10 Develop and improve services |
Maintaining, testing and improving the reliability, effectiveness and performance of Leanr's ad-serving, dynamic-creative and measurement services. | Aggregated advertising performance, service diagnostics and reduced technical metadata used to improve product quality and operational performance. | 60 days |
Safeguards
Leanr limits processing to what is reasonably necessary for the relevant purpose. The AdServer evaluates TCF signals before restricted processing, including limited-data ad selection, measurement, audience statistics and service-improvement processing. Where the required permission is absent, the corresponding processing is restricted.
Legitimate interests are not used as a substitute for consent to store or access information on a user's device where consent is required.
Your right to object
Where Leanr relies on legitimate interests, users may object through the consent-management interface provided by the publisher and may exercise applicable data-protection rights. Users may also contact Leanr using the details in our privacy policy.
Further information
Privacy policy: https://www.leanrads.com/privacy-policy
Device Storage & Operational Disclosures: https://www.leanrads.com/.well-known/vendorstorage.json
Contact: tom@leanrads.com