Cookie Policy
This Cookie Policy explains how Leanr Ads Ltd (“Leanr Ads”, “Leanr”, “we”, “us”, “our”) uses cookies and similar technologies when you visit our website or interact with our services.
This policy should be read alongside our Privacy Policy.
1. What are cookies and similar technologies?
Cookies are small text files stored on your device when you visit a website. Similar technologies include localStorage, session storage, pixels and other browser-based storage mechanisms.
Cookies may be:
- Session cookies (deleted when you close your browser)
- Persistent cookies (stored for a defined period)
- First-party cookies (set by Leanr Ads)
- Third-party cookies (set by trusted service providers)
2. Our approach to cookies
Key principle: Cookies are not required for Leanr’s core creative delivery services.
We use cookies sparingly and only where necessary. Where cookies are used, they are:
- limited in scope and duration;
- not used to build behavioural advertising profiles;
- activated only where a valid legal basis exists (typically consent).
Some browsers block cookies by default. Our services are designed to continue functioning even when cookies are not available.
3. Consent, CMPs and the IAB TCF
Where required by law, Leanr uses a Consent Management Platform (CMP) aligned with the IAB Europe Transparency & Consent Framework (TCF) v2.2 / v2.3.
Where a CMP is present, we may receive and apply consent and privacy signals including:
- GDPR applicability flags;
- the IAB Transparency & Consent String (TC String);
- purpose-level consent or legitimate interest signals.
Cookies that are not strictly necessary are only used after valid consent has been provided.
4. Types of cookies we use
4.1 Strictly necessary cookies
These cookies are required for basic website functionality and security and cannot be disabled.
- storing cookie consent preferences;
- ensuring site security and stability;
- preventing abuse and debugging errors.
Legal basis: Legitimate Interest
Consent required: No
4.2 Analytics cookies (website only)
With your consent, we use analytics tools (such as Google Analytics) to understand how visitors use our website.
Analytics data may include:
- pages visited and navigation paths;
- approximate device and browser information;
- aggregated usage statistics.
We configure analytics tools to minimise data collection and avoid direct identification where possible. Analytics cookies are only activated after consent.
Legal basis: Consent
Consent required: Yes
4.3 Functional cookies
Functional cookies may be used to enable optional website features, such as remembering preferences or enabling embedded content.
Legal basis: Consent
Consent required: Yes
4.4 Creative delivery and measurement storage
In creative preview, testing or live advertising environments, Leanr may use short-lived cookies or browser storage to support:
- creative rendering and quality assurance;
- event de-duplication;
- basic frequency control;
- security, fraud prevention and debugging.
These mechanisms are:
- technical in nature;
- short-lived;
- not used to track users across websites;
- not used to build behavioural profiles.
Where advertising cookies or storage are used, this occurs under client instructions, applicable contracts, and valid consent or legal bases determined by the relevant Data Controller.
5. Cookie table
| Name | Provider | Purpose | Type | Duration | Consent required |
|---|---|---|---|---|---|
| cookie_consent | Leanr Ads Ltd | Stores cookie consent preferences | First-party | Up to 12 months | No |
| _ga / _ga_* | Google Analytics | Website usage analytics | First-party | Up to 2 years | Yes |
| leanr_* (optional) | Leanr Ads Ltd | Short-lived technical storage for creative delivery and measurement | First-party | Session / short-term | Depends on context |
Cookie names, availability and durations may vary depending on browser, device and configuration. Not all cookies will be present for every user.
6. Managing your cookie preferences
You can manage or withdraw your cookie consent at any time by:
- using the cookie controls on our website (where available);
- adjusting your browser settings.
Withdrawing consent does not affect processing that has already taken place.
7. Changes to this policy
We may update this Cookie Policy from time to time to reflect legal, technical or business changes. Updates will be posted on this page with a revised “Last updated” date.
8. Contact
If you have questions about this Cookie Policy or our use of cookies, contact:
Leanr Ads Ltd
Email: tom@leanrads.com
Website: https://www.leanrads.com