Data Retention
This page summarises typical retention periods for data processed in connection with Leanr’s platform and services.
Actual retention may vary depending on configuration, contractual requirements, legal obligations, and the nature of services provided.
Typical retention schedule
| Data type | Examples | Typical retention | Notes |
|---|---|---|---|
| Account & workspace data | Users, seats, permissions, advertiser/workspace config | [e.g., duration of contract + 12 months] | May be deleted earlier on request, subject to contractual/legal requirements. |
| Creative assets | HTML5 bundles, images, video files, templates | [e.g., duration of contract + 6–24 months] | Customer may request export prior to deletion where feasible. |
| Ad delivery & interaction logs | Request logs, impression/click events, device/browser headers | [e.g., 30–180 days] | Often aggregated/anonymised; used for troubleshooting, reporting, and fraud prevention. |
| Analytics & reporting | Aggregated campaign metrics, dashboards, performance summaries | [e.g., 24 months] | Generally aggregated; may contain limited identifiers depending on configuration. |
| Support & communications | Tickets, emails, chat records | [e.g., 24 months] | Helps provide support, evidence decisions/approvals, and respond to disputes. |
| Backups | System backups/snapshots | [e.g., 7–35 days rolling] | Backups are used for resilience; deletion follows backup lifecycle. |
Deletion & customer requests
Where Leanr acts as a processor, Customer may request deletion of personal data processed on its behalf, subject to contractual obligations, legal requirements, and technical feasibility. Requests should be sent to tom@leanrads.com.
Legal holds & compliance
Leanr may retain certain data for longer periods where required to comply with legal obligations, resolve disputes, enforce agreements, or maintain platform security and integrity.